The seventh letter is, of course, G, which in this case stands for “Gods of Graffiti” and represents what may be the most ambitious, racially diverse and prolific crew ever assembled. With more than 100 members operating under the Seventh Letter banner, names like Revok, Retna, Saber, Push, Rime and Zes are just a few to watch as they fast become L.A.’s modern muralists.
The Seventh Letter’s roots go back nearly 20 years, when the collective’s founder and leader, Eklips, a legendary writer in his own right, started the AWR (Art Work Rebels/Angels Will Rise) and MSK (Mad Society Kings) writing crews while bombing around the Motor Yard in Los Angeles. As Eklips’ fame grew, so did that of those wanting to align with his artists. Sensing an opportunity to take graffiti in a new direction, Eklips merged AWR and MSK under the Seventh Letter umbrella in 1999. By then, AWR/MSK members were well known on the street, and Eklips’ idea was to take graf where it hadn’t gone before, but where lowbrow-art practitioners like Ed “Big Daddy” Roth had previously spun gold: namely, corporate gigs and merchandising.